Terms Of Use

1 Agreement

These Terms of Use (the “Terms”) constitute a legally binding agreement between you and Diamond Elyte, LLC and its affiliates governing your access to and use of the EliteLyfe website located at www.elitelyfe.com and all associated sites or subdomains and other sites or applications through which Diamond Elyte, LLC makes its services available (collectively, the “Site”) as well as related trip planning and concierge services (collectively “Services”). “Diamond Elyte””, “DE”, “EliteLyfe”, “EL”, “we”, “us” or “our” means Diamond Elyte, LLC. The Site is the property of EL and its licensors. By using the Site, you agree to these Terms.

2 Modifications

EliteLyfe reserves the right to modify these Terms and the Services at any time in accordance with this provision. If you disagree with the modifications you may cease using the Services. Your continued use of the Services after the effective date of any such modifications will constitute acceptance of the modifications. If we make material changes to these Terms, we will post the revised Terms on the Site and update the “Last Updated” date at the top of these Terms.  

3 Content

3.1 You should assume that all text, graphics, interfaces, photographs, trademarks, logos, sounds, artwork and computer code (collectively, “Content”), including but not limited to the design, structure, selection, coordination, expression, “look and feel” and arrangement of such Content, contained on the Site is owned or licensed by or to EliteLyfe, and is protected by copyright and trademark laws, and various other intellectual property rights and unfair competition laws.

3.2 You may download Content displayed on this Site for personal, non-commercial use only. You must retain all copyright and other proprietary notices on downloaded Content. You may not reproduce, republish, post, publicly display, transmit or distribute any Content unless expressly permitted in these Terms or elsewhere on the Site.

4 Submissions

We appreciate hearing from you. Please note that, apart from your personal information (which is addressed in our Privacy Policy), any communications or materials you send to the Site, including data, questions, comments, suggestions or submissions (“Submissions”), are and will be treated as non-confidential and nonproprietary to you. By submitting such Submissions to EliteLyfe, you grant us a non-exclusive, worldwide, royalty-free, irrevocable, sub-licensable, perpetual license to use and publish those ideas and materials for any purpose, without compensation to you. EliteLyfe takes no responsibility and assumes no liability for any Submissions posted or submitted by you. We reserve the sole discretion to determine whether to publish or use your Submissions. You are fully responsible for the content of your Submissions.

5 Indemnification

To the maximum extent permitted by applicable law, you agree to defend, indemnify and hold harmless EliteLyfe and its affiliates and their respective directors, officers, employees and agents from and against all demands, losses, liability, claims or expenses, including attorneys’ fees, made against EliteLyfe by any third party due to or arising out of or in connection with your use of the Site, the Services and/or your breach of these Terms.  

6 Additional Rules And Conditions

Separate terms and conditions, including your cancellation rights, if any, will apply to your reservation and purchase of travel-related goods and services that you select. Such terms and conditions will be presented to you prior to making a reservation or purchase. Please read these separate terms and conditions carefully. Any violation of these additional terms and conditions may result in cancellation of your reservation(s) or in your forfeiting any monies paid for such reservation(s).

7 Miscellaneous

7.1 These Terms shall be governed by the laws of California and the United States.

7.2 The relationship between EliteLyfe and you will be that of independent contractors, and neither of us nor any of our respective officers, agents or employees will be held or construed to be partners, joint ventures, fiduciaries, employees or agents of the other.

7.3 If any provision of these Terms is held to be invalid or unenforceable, such provision will be struck and will not affect the validity and enforceability of the remaining provisions.

7.4 You may not assign, convey, subcontract or delegate your rights, duties or obligations hereunder.

8 Use Of The Site

8.1 You may not use the Site, the Services or any Content for any purpose that is unlawful or prohibited by these Terms or that infringes the rights of EliteLyfe or others.

8.2 You also agree not to: (i) make any false, speculative or fraudulent inquiry, request or reservation; (ii) access, monitor or copy any content or information of this Site using any deep-link, page-scrape, robot, spider or other automatic device, program, algorithm or any similar process; (iii) take any action that imposes, or may impose an unreasonable or disproportionately large load on our infrastructure; (iv) use any device, software or routine to interfere with the proper working of the Site, any transaction being conducted on the Site or any other person’s use of the Site; or (v) attempt to gain unauthorized access to the Site or any systems or networks connected to the Site by hacking or any other illegitimate means.

9 Termination

You can stop using the Site or the Services at any time. We may remove functionality or features, suspend or stop any or all of the Services at any time in accordance with the provisions of section 2 above.

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10 Accessibility Statement

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Diamond Elyte, LLC is committed to making our website’s content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please call our Customer Service team at +1- (833) 358-5933 or email our team at info@elitelyfe.com with “Disabled Access” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement.  We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies.  Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.

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11 Limitation Of Liabilities

11.1 You acknowledge and agree that, to the maximum extent permitted by law, the entire risk arising out of your use of the Site and the Services remains with you. Neither us nor our affiliates (nor any of our respective shareholders, directors, employees, agents and representatives, individually and collectively) will be liable for any delays, accidents, loss, damage, or injury, including without limitation any direct, indirect, punitive, incidental, special, exemplary, or consequential damages arising out of or in any way connected to your use of the EliteLyfe platform or inability to use the EliteLyfe platform, whether based on contract, tort, negligence, strict liability, or otherwise. Nor are we responsible or liable in any way for your actions related to the use of the EliteLfe platform. The foregoing applies whether or not we have been informed of the possibility of such damage and even if a limited remedy set forth herein is found to have failed of its essential purpose.

11.2 In no event will the aggregate liability of EliteLyfe and our affiliates arising out of or in connection with these Terms and the use of the Site and/or Services exceed one hundred US dollars (US$100).

Privacy Policy

EliteLyfe Privacy Policy

This Privacy Policy explains how we collect, use, process, and disclose your information across the EL Platform. The “EL Platform” refers to EliteLyfe  ( “EL” ) websites, our mobile, tablet and other smart applications, and all associated EliteLyfe services.

In this policy, we use a few terms which are defined as follows: A “Member” is anyone who has registered an EL account, including Suppliers and Guests. A “Supplier” Is Someone Who Offers Services via published listings on the EL Platform ( “Listings” ). A “Guest” is someone who books, or seeks to book, Supplier Services. “Accommodation” means a vacation or other property. “Payment Services” means any payment processing services provided through or in connection with a Member’s use of the EL Platform.

1. Information We Collect

There are three general categories of information that we collect.

1.1. Information You Give Us.

We collect information you share with us when you use the EL Platform in order to ensure the adequate performance of contracts between you and WL, or between you and a Supplier. The provision of this information is necessary to use the EL Platform and, without it, we will not be able to provide you with services that you request.

Account Information. When you sign up for an EL account or submit a request for Accommodation booking information, we require certain information such as your name and email address.

Profile Information. To use certain features within the EL Platform, we may need to ask you to complete a profile, which may include your address and phone number.

Other Authentication-Related Information. To help create and maintain a trusted environment, and to the extent permitted by applicable laws, we may collect identification that you provide (like a photo of your government-issued ID) or other authentication information.

Payment Information. When you use the Payment Services (such as when booking Accommodation or a travel-related experience through us or establishing a Supplier relationship via us), we require certain financial information (like your bank account or credit card information) to process payments and comply with applicable law. If you are a Supplier, we may require additional information such as your ID or tax ID (where permitted by applicable law), and other proof of identification or verification in order to verify your identity, provide the Payment Services to you, and comply with applicable law. If you are a Guest, we may retain your financial information to assist you with booking travel-related experiences with third parties.

Communications With EL. When you communicate with EL, we collect information about your communication and any information you choose to provide.Other Information. You may otherwise choose to provide us information (such as your itinerary, food allergies, emergency contact information, travel preferences, and information about other guests accompanying you on your stay) when you fill in a form, speak to, or otherwise communicate with an EL representative, conduct a search, update or add information to your EL account, respond to surveys, participate in promotions, or use other features of the EL Platform.

1.2. Information We Automatically Collect From Your Use Of The EL Platform.

When You Use The EL Platform, We Collect Information About The Services You Use And How You Use Them, Even If You Don’t Sign Up For An EL Account. We Process This Information For The Activities And Legal Bases Described In Section 2 Below.

Usage Information. We collect information about your interactions with the EL Platform, such as the pages or other content you view, your searches for villas, bookings you have made, the experiences and activities you book with others through us, and other actions on the EL Platform.

Location Information. When you use certain features of the EL Platform, we may collect different types of information about your general location (e.g. IP address, zip code).

Log Data. We automatically collect log information when you use the EL Platform, even if you have not created an EL account or logged in. That information includes, among other things: details about how you’ve used the EL Platform (including if you clicked on links to third party applications), IP address, access times, hardware and software information, device information, device event information (e.g., crashes, browser type), unique identifiers, and the page you’ve viewed or engaged with before or after using the EL Platform.

Transaction Information. We collect information related to your transactions on the EL Platform or transactions made through the EL Platform, including the date and time, amounts charged, and other related transaction details.

Cookies And Similar Technologies. We use cookies and other similar technologies, such as web beacons, pixels, and mobile identifiers. We may also allow our business partners to use these tracking technologies on the EL Platform, or engage others to track your behavior on our behalf. You may disable the usage of cookies through your browser settings. For more information on our use of these technologies, see our Cookie Policy.

California Do Not Track Disclosure. We are committed to providing you with meaningful choices about the information collected on the EL Platform for third party purposes, which is why we provide  

1.3. Information We Collect From Third Parties.

We may collect information that others provide about you when they use the EL Platform, or obtain information from other sources and combine that with information we collect through the EL Platform. EL does not control, supervise or respond for how the third parties providing your information process your personal data, and any information request regarding the disclosure of your personal information to EL should be directed to such third parties.

Third Party Services. If you link, connect, or login to your EL account with a third party service (e.g., Facebook, Twitter, Google), we may collect information from the third party service, such as your registration and profile information. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.

Other Sources. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners (such as SafelyStay) and combine it with information we have about you. For example, we may receive background check results or fraud warnings from service providers like identity verification services for our fraud prevention and risk assessment efforts. We may receive information about you and your activities on and off the EL Platform, including about your interactions from our partner ad networks. For example, if you book a restaurant reservation through EL, the restaurant may send information to us that you submitted to them, like your dining preferences or dining activity. We may receive information about you and your activities on and off the EL Platform through partnerships, or about your experiences and interactions from our partner ad networks.

2. How We Use The Information We Collect

We use, store, and process information about you to provide, understand, improve, and develop the EL Platform, and to create and maintain a trusted and safer environment.

2.1. Provide, Improve, And Develop The EL Platform.

Enable you to access and use the EL Platform.Contact you about your booking requests, plan your stay at one of our villas, and make and manage your bookings.Operate, provide, improve and optimize the EL Platform and experience, such as by performing analytics and conducting research.Personalize or otherwise customize your experience by, among other things making Accommodation suggestions, ranking search results or showing ads based on your search or booking history, and any preferences you provide to us, or that are signified by your search and booking history.Enable you to access and use the Payment Services, including collecting payment on behalf of a Supplier.Provide customer service.Send you service or support messages, such as updates, security alerts, and account notifications.If you provide us with your contacts’ information, we may use and store this information: (i) to facilitate your referral invitations, (ii) for fraud detection and prevention, and (iii) for any other purpose you authorize at the time of collection. We process this information given our legitimate interest in improving the EL Platform and our users’ experience with it, and to ensure the adequate performance of our contract with you.

2.2. Create And Maintain A Trusted And Safer Environment.

Detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.Conduct investigations and risk assessments.Verify or authenticate information or identification provided by you (such as to verify your Accommodation address or compare your identification photo to another photo you provide).Conduct checks against databases and other information sources. Comply with our legal obligations.Resolve any disputes with any of our users and enforce our agreements with third parties.Enforce our Terms of Service, Member agreements, and policies.

We process this information given our legitimate interest in protecting the EL Platform, to verify and ensure the adequate performance of our contract with you, and to comply with applicable laws.

2.3. Provide, Personalize, Measure, And Improve Our Advertising And Marketing.

Send you promotional messages, marketing, advertising, and other information that may be of interest to you based on your communication preferences (including information about EL or partner campaigns and services)

Personalize, measure, and improve advertising.

Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by EL or its third party business partners.

Carry out profiling on your characteristics and preferences (based on the information you provide to us, your interactions with our services, and your search and booking history) to send you promotional messages, marketing, advertising and other information that we think may be of interest to you.

We process this information given our legitimate interest in protecting the EL Platform, to measure the adequate performance of our contract with you, and to comply with applicable laws.

3. Sharing & Disclosure

3.1. With Your Consent Or Where Authorized By Law.

We may share your information at your direction or as described by us to you at the time of sharing, such as if you, as a Guest, have requested us to connect you with a third party vendor or to purchase services from a third party vendor on your behalf, in connection with your booking (e.g., an insurance provider or activities provider), or if you, as a Supplier, have agreed to let us market your Accommodation through, or refer you to, a third party’s platform. In these situations, you are authorizing EL to disclose to these third party vendors information required to book them and to receive the relevant services from them. This could include special preferences or requests, and any additional guest information. These third party vendors are not controlled by EL and personal information shared with them is subject to their privacy policies and practices.

3.2. Sharing Between Suppliers And Guests.

When you as a Guest submit a booking request, certain information about you may be shared with the Supplier to coordinate the booking, such as your name, contact details, and arrival date.

When you as a Supplier have a confirmed booking, certain information about you may be shared with the Guest to coordinate the booking, such as your full name, phone number, and Accommodation address.

Sharing this information is necessary to provide Guests with our services, and we don’t share your billing and payout information with other Members.

3.3. Reviews, Listings, And Other Public Information.

The EL Platform publishes information that is visible to the general public. For example:

Public Listing pages are publicly visible and include information such as the Accommodation’s approximate or exact location, Listing description, calendar availability, and any additional information the Supplier chooses to share.

After completing a booking, Guests may write reviews which may appear publicly on Listing pages (and other pages on which we may market Accommodations) under their first name, last initial, and general location.

If you submit content on our blog, in a public forum, or in a social media post, or use a similar feature on the EL Platform, that content is publicly visible.

Information you share publicly on the EL Platform may be indexed through third party search engines. If you change your settings or your public-facing content, these search engines may not update their databases. We do not control the practices of third party search engines, and they may use caches containing your outdated information.

3.4. Service Providers.

We use a variety of third party service providers to help us provide services related to the EL Platform and ensure we can adequately provide you with our services. For example, service providers may help us: (i) verify or authenticate your identification, (ii) check information against public databases, (iii) assist us with background checks, fraud prevention, and risk assessment, or (iv) provide customer service, advertising, or payments services. These providers have limited access to your information to perform these tasks on our behalf, and are contractually obligated to use it consistent with this policy.

3.5. Additional Services By Suppliers.

Suppliers may use third party services available through the EL Platform to assist with managing their Accommodation or providing additional services, such as cleaning services, insurance or activities providers. Suppliers may use features on the EL Platform to share information about the Guest (like the Guest’s check-in and check-out dates, name, phone number, and anonymized email address) with that third party service provider for the purposes of coordinating the stay, managing the Accommodation, or delivering other services.

3.6. Safety And Compliance With Law.

EL may disclose your information to courts, law enforcement or governmental authorities, or authorized third parties, if and to the extent we are required or permitted to do so by law or if such disclosure is reasonably necessary: (i) to comply with legal process and to respond to claims asserted against EL, (ii) to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity or any other activity that may expose us, you, or any other of our users to legal liability, (iii) to enforce and administer our Terms of Use or other agreements with Members, (iv) for fraud investigation and prevention, risk assessment, customer support, product development and debugging purposes, or (v) to protect the rights, property or personal safety of EL, its employees, its Members, or members of the public.

We will attempt to notify Members about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon EL’s property, its Members and the EL Platform (collectively, “Risk Scenarios”). In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that Member about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no Risk Scenarios apply.

3.7. Widgets.

We may display parts of the EL Platform (e.g., your Listing page) on sites operated by EL’s business partners, using technologies such as widgets or APIs.

3.8. Tax Authorities.

In jurisdictions where we facilitate the collection and remittance of occupancy taxes, Suppliers and Guests expressly grant us permission, without further notice, to disclose Suppliers’ and Guests’ data and other information relating to them or to their transactions, bookings, Accommodations and occupancy taxes to the relevant tax authority, including, but not limited to, the Supplier’s or Guest’s name, listing addresses, transaction dates and amounts, tax identification number(s), the amount of taxes received (or due) by Suppliers from Guests, and contact information.

3.9. Business Transfers.

If EL undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including your personal information in connection with such transaction or in contemplation of such transaction (e.g., due diligence). In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

3.10. Aggregated Data.

We may also share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other de-identified information for industry and market analysis, regulatory compliance, demographic profiling, marketing and advertising, and other business purposes.

4. Other Important Information

4.1. Analyzing Your Communications.

We may review, scan, or analyze your communications on the EL Platform for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, and customer support purposes. For example, as part of our fraud prevention efforts, we scan and analyze messages to mask contact information and references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. However, occasionally we may need to manually review some communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We will not review, scan, or analyze your communications to send third party marketing messages to you, and we will not sell reviews or analyses of these communications.

These activities are carried out based on EL’s legitimate interest in ensuring compliance with applicable laws, preventing fraud, promoting safety, and improving and ensuring the adequate performance of our services.

4.2 Linking Third Party Accounts.

You may link your EL account with your account at a third party social networking service. When you create this link:

the information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes; and the publication and display of information that you provide to EL through this linkage is subject to any of your settings and authorizations on the EL Platform and the third party site.

We only collect your information from linked third party accounts to the extent necessary to ensure the adequate performance of our contract with you, or to ensure that we comply with applicable laws, or with your consent.

4.3 Google Maps/Earth.

Parts of the EL Platform use Google Maps/Earth services, including the Google Maps API(s). Use of Google Maps/Earth is subject to Google Maps/Earth Additional Terms of Use and the Google Privacy Policy.

5. Third Party Partners & Integrations

The EL Platform may contain links to third party websites or services, such as third party integrations, co-branded services, or third party-branded services (“Third Party Partners”). EL doesn’t own or control these Third Party Partners and when you interact with them, you may be providing information directly to the Third Party Partner. These Third Party Partners will have their own rules about the collection, use, and disclosure of information. We encourage you to review the privacy policies of the other websites you visit.

6. Your Choices

6.1. Managing Your Information.

You may access, update, and correct most of your basic personal information by logging into your EL account and reviewing your settings and profile. Where permitted by applicable law, you may request written copies of your personal information held by us. In some cases and where permitted by law, we may charge a fee which will be disclosed to you before we comply with your request. You are responsible for keeping your personal information up-to-date.

6.2 Data Retention & Account Cancellation.

We generally retain your information for as long as is needed to provide the EL Platform to you, or for as long as your account is active. If you no longer want us to use your information to provide the EL Platform to you, you may cancel your account or request us to erase your personal information. To cancel your EL account, contact us. If you cancel your account or request erasure of your personal information, note that:

Information you have shared with others (such as Listing reviews) may continue to be publicly visible on the EL Platform in association with your first name, even after your EL account is cancelled.

Some copies of your information (e.g. log records) may remain in our database, but are disassociated from personal identifiers.

Because we maintain the EL Platform to protect from accidental or malicious loss and destruction, residual copies of your information may not be removed from our backup systems for a limited period of time.

EL may retain certain information to the extent necessary to comply with its legal obligations.

EL may retain certain information as necessary for its legitimate business interests, such as fraud detection and prevention, enhancing user safety, and defending itself against legal claims. For example, if EL removes a user account for fraud or user safety reasons, EL may retain certain information from that account to prevent that user from opening a new EL account in the future.

6.3 Withdrawing Consent.

In some jurisdictions, applicable law may entitle you to withdraw consent you previously gave to EL to process your information and to end your use of the EL Platform by cancelling your account as described in this section. Additionally, you may have the right to limit the ways in which we use your personal information.

For information about, and to opt-out of, online behavioral advertising, please see our Cookie Policy.

6.4 Restricting Processing.

In certain extraordinary circumstances (e.g. where you think that EL is not holding accurate data about you) and in line with applicable law, you may request EL to temporarily restrict our use of your personal information for a limited period of time until the extraordinary circumstance that justified the restriction ends.

6.5 Objecting To Processing (Including Automated Decision-Making).

In some jurisdictions, applicable law may entitle you to require EL not to process your personal information for certain specific purposes, such as profiling or marketing purposes.

6.6 Exercising Rights And Lodging Complaints.

If you would like to learn more about, or exercise any of, the rights described in this Section 6, contact us at sales@elitelyfe.com. We may ask you to verify your identity before taking further action on your request. You have the right to lodge complaints about the data processing activities carried out by EL before competent data protection authorities.

7. Operating Globally

As described in this Privacy Policy, we may sometimes share your information within our family of companies or with third parties.

7.1 Service Providers.

Where we engage third party service providers to help us provide services related to the EL Platform, we may need to transfer them your personal information for the purposes described in this Privacy Policy. These service providers may be located inside or outside of the European Economic Area (“EEA”), including in countries that are considered to provide a level of data protection equivalent to that provided in the EEA (like Canada) and other countries that do not, including the United States and Barbados. When transferring your personal information to service providers in these countries, we will ensure that such information is processed there in a manner consistent with this Privacy Policy.

When you use the EL Platform, you authorize us to transfer, store, and process your information in such countries. Laws in these countries may differ from the laws applicable to the place where you live. By using the EL Platform, you consent to transferring your data to these countries.

7.2 California Residents.

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year. EL does not share personal information with third parties for their own direct marketing purposes without your prior consent. Accordingly, you can prevent disclosure of your personal information to third parties for their direct marketing purposes by withholding consent. If you do opt-in to receiving marketing and other communications from a third party, please be advised that the information you elect to share with that third party will be governed by the third party’s privacy policy and terms of service, and we encourage you to review those policies before providing consent for EL to share your information.

8. Security

We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration.

9. Changes To This Privacy Policy

EL reserves the right to modify this Privacy Policy at any time in accordance with this provision. If we make changes to this Privacy Policy, we will post the revised Privacy Policy on the EL Platform and update the “Last Updated” date at the top of this Privacy Policy. We will also provide you with notice of the modification by email at least thirty (30) days before the date they become effective. If you disagree with the revised Privacy Policy, you may cancel your Account. If you do not cancel your EL account before the date the revised Privacy Policy becomes effective, your continued access or use of the EL Platform will constitute acceptance of the revised Privacy Policy.

10. Contact

If you have any questions or complaints about this Privacy Policy or EL’s information handling practices (including how our service providers process your personal information), you may contact EL at: Data Protection, Diamond Elyte LLC, 936 SW 1st Ave. Suite 1030, Miami, FL 33130; or email to sales@elitelyfe.com

Cookie Policy

EliteLyfe Cookie Policy

EliteLyfe (“EL”) uses cookies and similar technologies to help provide, protect, and improve the EL Platform. This policy explains how and why we use these technologies and the choices you have.

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognize your browser, while another could store your preferences. There are two types of cookies used on the EL Platform: (1) “session cookies” and (2) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser, and can be used again the next time you access the EL Platform.

We also use other technologies with similar functionality to cookies, such as web beacons, pixels, mobile identifiers, and tracking URLs, to obtain Log Data (as described in the Privacy Policy). For example, our email messages may contain web beacons and tracking URLs to determine whether you have opened a certain message or accessed a certain link.

Why EL Uses These Technologies

We use these technologies for a number of purposes, such as:

• To enable you to use and access the EL Platform and the Payment Services (each of those terms is defined in our Privacy Policy).
• To enable, facilitate and streamline the functioning of and your access to the EL Platform.
• To better understand how you navigate through and interact with the EL Platform and to improve the EL Platform.
• To serve you tailored advertising (on the EL Platform and on third party websites).
• To show you content (e.g., advertisements) that is more relevant to you.
• To monitor and analyze the performance, operation, and effectiveness of the EL Platform and EL advertisements.
• To enforce legal agreements that govern use of the EL Platform.
• For fraud detection and prevention, and investigations.
• For purposes of our own customer support, analytics, research, product development, and regulatory compliance.

Third Parties

We may also allow certain business partners to place these technologies on the EL Platform. These partners use these technologies to (1) help us analyze how you use the EL Platform, such as by noting the third party services from which you arrived, (2) market and advertise EL services to you on the EL Platform and third party websites, (3) help us detect or prevent fraud or conduct risk assessments, or (4) collect information about your activities on the EL Platform, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the EL Platform, we work with a number of analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here.

Online Advertising

Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the EL Platform and on other websites and online services. Targeting and advertising cookies we use may include Google, Facebook, Microsoft, Criteo, OpenX, Pubmatic, StackAdapt, AppNexus and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or http://youronlinechoices.eu. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the EL Platform and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.

Third Party Social Plugins

The EL Platform may use social plugins provided and operated by third parties, such as Facebook’s Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain part of the EL Platform. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the EL Platform to your account with them. Please refer to the third party’s privacy policies to learn more about its data practices.

Your Choices

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